Brooklyn blogger Set Speed directs our attention to the Prospect Heights "lifestyle" development Pacific Blue, which has been ceremoniously renamed/re-marketed/re-somethinged Hello Living. The transformation is presented in glorious detail at a new website, which employs the ingenious name card motif shown above (each of the six buildings gets a different name) and asks the essential question, "Is it me you're looking for?" Says Set Speed, "[I]t looks like Aguayo & Huebener has hired a marketing mind never really seen before in real estate."
· Pacific Blue Now Called Hello Living [Set Speed]
· Development du Jour: Pacific Blue [Curbed]
· Hello Living [helloliving.com]