Former Development Du Jour The Caledonia has already drawn the ire of advertising blogger Copyranter with its previous ad, and now that the High Line-straddling development has a new pitch out, you can assume that Copyranter is still not pleased. Those assumptions ... would be correct:
We lost gay chef, but picked hip black man plus a doggie. Also, it is being made more obvious that boxer (now holding a ball) and art seller are lovers. The ice queen is still icing, however, she's now holding flowers in an (unsuccessful) attempt to add warmth. The big question here: Are hip black man and hot brunette an "item?" Perplexing.Feel the warmth.
· Caledonia slightly updates its ad twats. [Copyranter]
· Adventures in Real Estate Advertising, Caledonia Ed. [Curbed]