In what will surely be a contender for worst new Manhattan development name when we finally get around to making the list, the glassy tower currently being built at Seventh Avenue and 18th Street has revealed its identity: Yves Chelsea. Yep, Yves. Something about it makes us want to shout out the name, Norm! style. Multiple Curbed reader reports say the signage at the construction site was just put up, pointing to Yves' "by appointment only" website. The 14-story, 41-unit Isaac & Stern-designed condo building sits on the site of an old horse stable that was demolished before neighbors could organize a landmarking drive. The Wired New York thread has some recent construction photos, but there's no fresh Yves banners to smirk at.
· Yves Chelsea [yveschelsea.com]
· Rumblings & Bumblings Responses: Big L for G-Slope, Glass for Chelsea [Curbed]