clock menu more-arrow no yes

Filed under:

Toy Center Relaunch Gets Off to Clumsy Start

Fresh scaffolding signage spotted over the weekend alerts us to the fact that L&L Holding has started marketing the International Toy Center at 200 Fifth Avenue, which it bought last spring for $500 million. As a refresher, the Madison Square Park office building old-timer was headed for condo conversion before various legal issues and tenant headaches caused owner Joseph Chetrit to sell. The building is being renovated and staying commercial, and the new website says it'll be ready for occupancy in January 2009, although we can't take anything on the website seriously given the multiple spelling errors on the page's title bar. Even so, we're sure the landscaped rooftop will be nice for smoke breaks.
· 200th Fith teaser reveiw [2005thavenue.com]
· Toy Building Picking Up Where It Left Off [Curbed]
· Step Into the Toy Center Wayback Machine [Curbed]