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Curbed Awards '07 Real Estate II: Marketing & Amenities

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Whew, 2007 was a wild one, wasn't it? To honor the insanity that crept into all matters neighborhoodish and real estatey, we present the Fourth Annual Curbed Awards. This year, the awards will be presented in small batches through Monday. Today, we tackle the year in real estate and development.

Ridiculous Amenity Award

3) The golf course is the new board room, so the Crescent Club in Long Island City has got you covered. How '80s!
2) Tired of those gyms driving up your building's monthly maintenance fees? Well, how 'bout a supergym? The Laurel's triathlon training center makes us tired just looking at it.
1) The Amy Sacco-produced District in the FiDi doesn't have one dominating silly amenity, so this award is for the building's cumulative "amenity overdrive." Plus, it gave us the awesome term "amenity overdrive."

Sadly Convincing Parody of the Year

How many foreign investors tried to plunk down deposits for Williamsburg's new seven-star PlatinumEmpireCove? We're afraid to find out.

New Development Most Likely To Get You Laid
Whether it's the space-age whorehouse sales office, the models distributing marketing materials or the optimized for sex apartments and suites, the W Hotel & Residences on Washington Street in the Financial District will definitely make you forget about that pit of despair and sadness just to the north. Michael Shvo, you've done it again! Just remember to wear protection if you get within 100 feet of it.

Truth in Advertising Award

3) The story with YVES is that the building is for young chiseled i-bankers and their smokin' hot trophy pieces. Wait, so Chelsea is just filled with douchebags now? What happened to the gays?
2) Williamsburg's 125 North 10th is an artsy-fartsy hipster palace. Hipsters can afford million-dollar Williamsburg condos? And wait, there are still hipsters in Williamsburg?
1) The Charleston is mere steps from the mouth of the Midtown Tunnel in the upper reaches of Murray Hill. Which makes The Charleston ... downtown!