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'New Park Slope' is Not Like the Old One

We already dealt with Leviev Boymelgreen's Novo Park Slope once this week, but its website is now up and the marketing campaign is worth noting. This from Corcoran:

Novo is the new Park Slope. This handsome condominium sets a new standard for full-service living, offering amenities previously unavailable in Park Slope. Come see how your new home pioneers comfort and style as Fourth Avenue evolves into a modern and exciting residential corridor, rich with the ambience and energy of Park Slope. Luxurious lifestyle begins when entering the lobby from a landscaped garden off a quaint 5th street approach. Once inside, open layouts and an impressive array of sunlit building amenities are several of the hallmarks of life at the NOVO. The building’s proximity to JJ Byrne Memorial Park offers not only wide open views, but also provides convenient access to extras such as a playground, a dog run and basketball courts. Facing west, many residences offer impressive views of the Manhattan Skyline, Verrazano Bridge and the East River.It's so hard to know where to begin, so we will simply quote the tipster that pointed us to the websites: "They certainly do not shy away from serving sizable hyperbole. Good job." The Novo's website only has an intro screen right now, but that only makes us crave the full reveal even more.
· Novo, the New Park Slope [novoparkslope.com]
· Novo Park Slope [Corcoran]
· Novo Park Slope Adds Greenery, Still Looks Like Dorm [Curbed]