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Master of His Shvomain

Even when ubermarketer Michael Shvo isn't around, he's around. Our main man has been (intentionally?) flying under the radar in '07, but when he pops up, people take notice. A Curbed reader sent along a link to a Post story about the surging Financial District, asking us to take note of the fresh Shvo soundbites, despite their being somewhat lackluster. This, instead of the quote where Andre Balazs talks about rollerblading in Lower Manhattan! And where there's Shvoke, there's fire. Another Shvo mention trickled into the inbox immediately after, albeit of a different sort:

if you type into your web browser the SHVO site comes up.

what an assholeNow that's power.
· It's Not Just Mad Money [NYPost]
· Shvo []
· Shvo: Now in Stealth Mode [Curbed]