Having underestimated the Lower East Side's thirst for ear-splitting music played out of a branded SUV at 3 a.m. Sunday morning, Microsoft has resorted to a "sorry, wasn't us" PR campaign. This just in from Cesar Menendez, "a Microsoft employee working on Zune" (hopefully not on the design side):
On behalf of the Zune team at Microsoft, I’d like to issue an apology to the residents of Ludlow Street (between Stanton and Houston) for the loud noise at 3:00 AM last Sunday (24 Feb). For what it’s worth, this was not a planned or Zune-sanctioned PR event, a stunt, or any intentional marketing activity. And we’ve taken steps to make sure this won’t happen again. To those folks woken up by the sounds of the vehicle, we apologize.Godspeed, Zune party van driver. We will pray for you.
· Microsoft Takes on Max Fish, Residents Hit in Crossfire [Curbed]
· Sorry, New York [Zune Insider]