In yesterday's CurbedWire, a reader found it odd that he was being congratulated for getting the opportunity to buy in Chelsea's new 100 West 18th Street. Doesn't this ad, scheduled to hit the Times around the 22nd, make it clear? Dude: you're gonna score.
· 100 West 18th Street [Official Site]
· Trends in Real Estate Advertising: Sex Sells, Pt. 4 [Curbed]
· Trends in Real Estate Advertising: Sex Sells, Pt. 3 [Curbed]
· The Sculpture for Living Wants You to Show Your Stuff to the City [Curbed]