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Development Du Jour: Indigo 21

Location: 125 W 21st Street (between Sixth/Seventh Aves.)
Size: 51 units (studios through three-bedtooms)
Prices: $585,000 to $2.1 million
Developer: Alchemy Properties
Lowdown: The signage is up on this fresh condo building in Chelsea, and the web presence has been unveiled. The site is "under construction," but we're digging Alchemy's low budget approach right now. No annoying introductory movie clip set to smooth jazz on the main page (you have to click around to get to it), and a very unsexy spreadsheet that's a numerical vomit of purchase prices, taxes, common charges and abatements. It's all there, warts and all, whether you're in it for the 600-square-foot studio or the 2,400-square-foot penthouse.
· Indigo 21 [Official Site]
· Alchemy Properties [alchemy-properties.com]