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Storefronting: Madewell's Unsecret Pop-Up, Chanel and Bulgari Spread, Pets Rejected at BLUE!!

1) East Village: J. Crew's more rugged, less preppy (and less expensive) offshoot Madewell has landed in New York, albeit temporarily. A pop-up shop is open until March 9. Madewell's people were trying to keep the place uber-exclusive (secret location, unlisted phone number), but the details are, of course, out. If you're interested in visiting, and don't care about being truly gauche and showing up without an appointment, well, here you go: 770 Broadway at 9th St, 11th floor; 212-209-2737. [Gawker, The Shophound]

2) Midtown East: Chanel is rumored to be opening a shop within Saks Fifth Ave. Unlike competitors Bloomingdales and Bergdorf Goodman, who carry Chanel clothing, Saks currently only stocks the Chanel accessories—unacceptable, right? [Fashion Week Daily]

3) Midtown East: In more luxury goods news, jeweler Bulgari has signed a lease to move into a space at 625 Madison Ave and 59th St. The 23,933-square-foot location will become the company's headquarters. [The Real Estate]

4) Gramurray: Haute fitness chain Equinox has opened an outpost on Park Ave. and 33rd Street. Bonus: This location will feature a new class called "Inka [sic] warrior training." Because Equinox isn't worried about the particulars of the pre-Columbian empire they've named their new workout after. [TONY]

5) Lower East Side: We end this edition of Storefronting on a somber note. It seems Misrahi Realty recently rejected a commercial lease at BLUE for CanisMinor, a pet boutique. Reports Mark Wellborn, "Blue felt it would be doing a disservice to the tenants by allowing pets into the building, a broker at Misrahi said. The anticipated barking and meowing was also an issue." Possibly moving in instead: the bald chocolatier himself, Max Brenner. [The Real Estate] UPDATE: Nigel from NSNYRE emails to let us know he's officially repping CanisMinor. Pet-friendly building owners, commence speed-dialing now.

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