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CurbedWire: Loft25 Puts on a Happy Face, Theft at BLUE, 15 CPW Looks Skyward

CHELSEASomeone has been having some fun with advertising. Blogger Ingrid Spangler spied the above edit of a full building banner for Loft25. She notes, "Looks like someone not only lives tall, but lives happy." [You Want A Piece of Me/CurbedWire Inbox]

LOWER EAST SIDEVia a very reliable tipster: "[A] new resident had a $5,000 Cartier watch lifted from his new apartment at BLUE. Luxury living, indeed." In sad news across the street, Josh Stein reports for Gawker that the Son of BLUE project is "temporarily on hold," architect code for "ain't never getting built." [CurbedWire Inbox/Gawker]

MIDTOWN WESTA reader writes, "I was at a closing recently and the topic of new Robert A.M. Stern buildings came up. Someone there who would be privy to this type of information said that the owner of the top penthouse of the tower of 15 CPW had use of the roof space above their apartment. No floor plans exist for that, and the schedule is not telling." Well, we know it's always better to have permission before starting any work. [CurbedWire Inbox]