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Soho Mews Revealed: Tartan Grid, Anyone?

Behold! It's the first rendering of Charles Gwathmey's Soho Mews that's been made public, comin' at ya via Intelligencer. Like what you see? Then act fast, because this puppy is on the market already. Writes Alec Appelbaum:

It's a tasteful, intriguing new condo that's a clever update of Soho's cast-iron factory tradition. The façade uses different treatments of glass, frosted here and unvarnished there, to create what Gwathmey describes as an "active Tartan grid" that will glow with different colors at different times of day.Trippy! Also, the interior courtyard thing is a go.
· Gwathmey Shocker: Soho Condo to Look Like Soho! [Intelligencer]
· Soho Mews: It's My Seed in a Bag [Curbed]
· Soho Mews [Official Site]