1) Cobble Hill: Omala, a web-based yoga and pilates shop, is set to open its first flagship store at 400 Atlantic Avenue (above). Keywords: stretchy pants, tank tops, mat bags. Plus more opening news from Harlem and Midtown East.
2) Soho: Alice Roi officially pops up for business on Greene Street today. Three days and counting, people.
3) West Village: Meantime, what the heck is up with Steve Madden?