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Mercury Loungers Now Have a Name to Curse

Architect Costas Kondylis' 23-story tower at 188 Ludlow Street now has an identity. Behold, The Ludlow! Pretty boring, especially when the building fits into its surroundings like a Shvo in a china shop . The big question is how much these luxury rentals will cost its tenants. The new Avalon Bowery has studios starting at $2,800/month, and we all know this giant penis wasn't built to be anything but the Big Dog of the LES. Your predictions welcomed.
· The Ludlow [Official Site]
· LES Has a Case of Kondylis Envy [Curbed]
· Costas' Addition to the New LES Skyline [Curbed]