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CurbedWire: Behind the Beaver's Marketing Change, Trump Going North?, Oro Tops Off

UPPER WEST SIDEPerhaps not content to own 1 Central Park West, the Donald might be casting his eyes to the top of the thoroughfare. Says a tipster, "I am hearing from an executive at a large developer that Donald Trump is moving forward with plans to build a tower on the site of the gas station at the corner of CPW and 110th St." [CurbedWire Inbox]

FIDIMore on the Beaver marketing shakeup. An insider whispers, "The re-branding of Beaver House is the brainchild of Richard Pandiscio of Pandiscio Co. That's the graphics/brand development firm (40 Mercer, Soho Mews, 100 11th Avenue, 246W17, etc.) who suggesting taking the flagging NC-17 campaign back to his own original concept, not executed til now, of a witty and culture-y approach that wasn't prurient. The change in the marketing/branding preceded the arrival of Core Group, which is inheriting Corcoran's gig." [CurbedWire Inbox]

DOWNTOWN BROOKLYNConstruction at new development Oro Condos seems to be keeping pace with its hot sales office, with a tipster reporting, "I noticed that as of this week, Oro Condo in Downtown Brooklyn is 'flying the flag'. So it has been topped off, with the exception of the superstructure 'crest' on top." [CurbedWire Inbox]

William Beaver House

15 William Street, New York, NY 10005