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[Your Neighborhood Name Here], You Rule Redux

[Photos courtesy leslieannprice and jpreardon via Curbed Photo Pool]

It's hard to even know where to begin psychoanalyzing these versions of the "You Rule" neighborhood ad campaign suddenly blanketing NYC, but let's start here: Murray Hill as a "lagoon of calm"? Can someone please alert the fratboys at Joshua Tree?
· [Your Neighborhood Name Here], You Rule [Curbed]