With the momentary popularity of the whole green thing, it's only natural for luxury condo developments to latch onto the trend with marketing campaigns stressing a building's eco-friendliness. Take our new friend One Jackson Square, for example. As if the crazy "water over a rock" look of this building wasn't enough to attract attention, it's also sending out the bold message of "green living." But what does that really mean? Well, the "philosophy" statement from the building's website spells it out: more efficient energy, a green roof and, uh, terraces. That's nice, and we're sure Al Gore would be pleased by that effort, but is it weird to promote "a new generation of green living" when your building also makes a big deal about its valet parking service? What's your take on this new marketing trend?
· One Jackson Square Prices: Eye-Popping or Expected? [Curbed]
· One Jackson Square [Official Site]