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McSam Goes All Sedate South of Union Square

[The plan for 132 Fourth Avenue and the existing building, complete with awnings]

As a follow-up to our recent report regarding prolific hotel developer Sam Chang and his latest McSam project we now bring you something entirely different: Adaptive Re-Use, McSam-Style. Under the name Rising Sun (perhaps that should be Rising SAM?) a new-ish 11-story Gene Kaufman-designed structure will be inserted within the existing 2-story little beauty at the SW corner of E. 13th Street and Fourth Avenue just below Union Square, a site we bumbled about last winter.

[Detail of the existing Fourth Avenue facade]

Unlike some other colorful Kaufman creations this project, according to architect Kaufman's website, will make use of an "architecturally elaborate two-story building underbuilt by 50,000 square feet". No wrecking ball here. And they're saving the AWNINGS!

[The building along the south side of E 13th Street, just east of Broadway]

· Downtown TowerWatch: Mr. Gehry, Meet Mr. McSam [Curbed]
· Sam Chang's City Takeover Continues Unabated [Curbed]
· Rumblings & Bumblings Responses: More McSam [Curbed]
· McSam Not Making Many McFans With This One [Curbed]
· Scary Interesting Williamsburg Renderings [Curbed]
· Projects: Commercial [Gene Kaufman Architect website]

Union Square Park

W 14th Street, New York, NY 10003