As far as video walk-throughs go, the above clip for the 3 West 13 Lofts really drives home the message of the building. From the whited-out interiors to the spare electro soundtrack, the project says "minimalist" all the way, in everything but this video's 5+ minute bloated runtime. What the piece about architect Avi Oster's vision doesn't address, however, is the rumors of developer chicanery spread by some contract signers. Or the Parsons game of peek-a-boo that's sure to follow once buyers move in. No matter, because while the emphasis is on the space-age and cool, we're left wondering why the building has a regular ol' crappy elevator instead of one that runs on eyeball scans or body warmth sensors or something.
· Video: 3 West 13 [YouTube]
· 3 West 13's Disappearing Act [Curbed]