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Playing Tetris on Ninth Avenue

While not as cancerous as the East Village's tumor building, we think this Hell's Kitchen/Clinton building at 804 Ninth Avenue still deserves a hearty WTF?! The photo was sent in by a Curbed tipster (with a little LOLness added by us), who poses a challenge: "I haven't seen this anywhere else in NY and hope it's not a new trend. I also cannot think of a good term for this and was wondering if your readers might want a stab at it." Note how we already knocked off the easy Tetris comparison. Oh, and just because the building is not complete, it doesn't mean it's not ripe for some advertecture...