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Madison Avenue Gets in on Mixed-Use Madness

The mystery of Madison Avenue has been solved. Near the start of the summer, Steve Cuozzo reported the purchase of several buildings on Madison near 34th Street. The plans called for a new residential tower, but there was still the annoying matter of retail tenants in the low-rise buildings, as well as a long-term lease on a rooftop antenna. Apparently it's all been worked/bought out, because the Real Deal has the scoop on the 33-story glass mixed-use tower that's set to rise at 176 Madison. There will be a 100-room boutique hotel and 69 residences aimed at the young and monied, with a separate entrance and lobby on 33rd Street for the apartment folks. The bottom floors will have a restaurant and retail. Prices will be around $2,000/sqft, and Elliman's Ilan Bracha will handle the sales. The renderings turned up on the website of architect Frank Williams, who adds, "A plaza for the community and the Residences is designed along the Westerly face of the site." And wouldn't you know it, there's a big rooftop antenna! You see, it all comes full-circle in the end.

· New homes coming near Park Avenue South [TRD]
· Madison Avenue Triple Play to Yield New Tower? [Curbed]