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BelDel Goes Luxury on Ludlow

Some development news popped up on CityRealty recently that caught our eye. It had to do with a new condo conversion called Ludlow Lofts, three commercial buildings that had been combined and were previously rentals. Rarely do we see new LES development priced under $900/sf, but that's what we have here, maybe because this particular sad stretch of Ludlow Street?between Broome and Grand?is a much different vibe than the party-time Ludlow across Delancey. The CityRealty article said, "The development will have a part-time doorman, key-lock elevator, common roof deck, private basement storage, a bicycle room and heated sidewalks." Heated sidewalks? Confused, we emailed listings broker Emily Kingston, who told us, "Yes it is true. Global warming hasn't made it possible to use it much, though." We headed down to 75 Ludlow Street to confirm, and, uh, there you have it! Heated sidewalks! Or something. But our journey down into the belly of BelDel turned up something even more peculiar.

Um, what? Just two doors down from the Ludlow Lofts, at 79 Ludlow Street/243 Broome Street, this red devil is taking shape. Try and make it out through the mesh: red facade, glassy exterior?this one has certainly flown under the radar. So under the radar, in fact, that we can't find any information about it. If it was smack in the middle of Hell Square, there'd probably be a book about it by now, or at least a Times Styles section piece about its trendy future inhabitants. But this is the BelDel, where crazy shit like this goes down without a peep.
· Sales start at Ludlow Lofts at 75 Ludlow Street [CityRealty]
· Ludlow Lofts [Official Site]