15 Union Square West is the old home of Tiffany's that's currently being converted to condos and trashed for scrap. It's also?due to its funeral shroud and initial lack of publicity materials?one of the biggest mysteries here at Curbed HQ. What's this thing going to look like? The answers are on 15 Union Square West's brand new website, except for one small problem: the sucker is password protected. MFers! This little tease campaign has been done before, at One Madison Park, also marketed by Brown Harris Stevens. But will 15 USW pull in those 1MP numbers? Even doubters can't deny the building's plum location.
· 15 USW [15usw.com]
· Tiffany's Old Home is Trashed for Scrap [Curbed]
· Tiffany's Jewel Buffed Down to Inner Beauty [Curbed]