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It's Official: Gowanus is Having a Moment

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One Gowanus "hotness" story in a week is a fluke, two is a coincidence, but three, if not four, is definitely a trend. First, came this week's Women's Wear Daily article, which may have marked the first time that sewage treatment got space in WWD. (It may be "fashionable," but it's still Gowanus.) Today, however, it's all clear. The Post reports on "Go, Go, Gowanus: Brooklyn's Swamp Thing Could Become Viable Neighborhood." Meanwhile, the Brooklyn Daily Eagle says that the field to develop the toxic Public Place site has been narrowed to two development teams, one headed up by The Related Companies and one headed by The Hudson Companies. And, to put icing on the Gowanus Moment, Forgotten NY also offers up a big new Gowanus feature this week. Not to mention the fact that Brownstoner reviews the list of developers interested in a piece of Gowanus and notes the big Gowanus rezoning proposal is coming soon.

Here's evidence of the Gowanus Moment:

1) Gowanus is declared fashionable. "The 20-foot-deep Gowanus Canal ribboning through it, is emerging as an artists' — and artisans' — haven in a borough where rent by the square foot continues to skyrocket." [WWD, Subscription Required]

2) Gowanus is declared happening. "In the past few years, developers including Hudson Companies, Toll Brothers and Leviev Boymelgreen, among others, have snatched up pieces of the Gowanus neighborhood. Ignoring recent scientific reports that cyanide, lead and the gonorrhea virus might be present in the canal, these developers aim to turn Gowanus into a viable neighborhood." [NYP]

3) Gowanus is actually happening. "Two development teams remain in the running to convert the toxic Public Place site along the Gowanus Canal into a park and mixed-use community, a city official confirmed. Public Place is a heavily contaminated, 6-acre site that stretches from Smith Street to the Gowanus Canal." The Related Companies and Hudson Companies proposals will be presented next month. [BDE]

4) Gowanus is photogenic. "A stroll along Third Avenue stirs up a lot of ghosts and memories, from the old ballpark where the Brooklyn Superbas, Bridegrooms or Dodgers played (they had a lot of nicknames when they played at Washington Park before Ebbits Field opened) to the office of Edwin Litchfield, the man who dredged the Gowanus Canal, to some of the old places here." [Forgotten NY]

Given all this, we'd be expecting to see construction equipment rumbling into the Gowanus Whole Foods site any day.