clock menu more-arrow no yes

Filed under:

iPacking District

New, 8 comments

Sun architecture critic James Gardner pens a love letter to the new Apple Store in the old Western Beef building, and he finishes up with a unique take on the Meatpacking District: "The Apple corporation has long understood the power of marketing its wares to the upwardly mobile, of suggesting that they incarnate anti-establishment cool, and of asserting that those who are not part of their orbit are somehow drab and reactionary. That, in few words, is the entire ethos of the new Meatpacking District, which is why, as improbable as this might seem on paper, it and the new Apple outlet are a perfect match." The MePa as "anti-establishment cool?" Now we've heard it all! [Sun]