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Subway's First Commercial Car is Kind of Boring

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As mentioned this morning, the first fully-wrapped (in ads, that is) New York City subway car made its debut at Grand Central today, a promotion for the History Channel's series "Cities of the Underworld." Eh, not as obnoxious as it could've been, which might actually be a bad thing (hey, if you're doing to do it, then do it). But whatevs, as long as those vital new signs get paid for.
· MTA Explores Innovative Advertising Platforms to Increase Revenue [MTA]