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Georgica Plays Doctor

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New East 86th Street luxury condo building Georgica wants to sell its family-sized apartments to recession-proof doctors who work nearby, and the sales staff has found an ingenious way to do it: holding a panel discussion and Q&A with top pediatricians in the Georgica sales office. "Because of doctors' unpredictable schedules, it's often difficult to schedule sales visits with them, Kaliner said. Thursday's event will give attendees an opportunity to get a good look at Georgica. 'I think having an event like this will allow them to be more committed, time-wise, to seeing the interiors.'" [Real Deal]

The Georgica

305 East 85th Street, New York, New York 10028