Just in time for the end of the world, sales have kicked off at +Art, the new 13-story West Chelsea development at 540 West 28th Street. The condo portion of the recent Development Du Jour will have 88 units, priced from $520,000 to $4.2 million. In conjunction with the launch, a new crop of renderings have been released showing the ultra-luxe building's lobby, apartment interiors and private rooftop cabanas (above). It's a lovely piece of work, but luxury condos marketed on artistic principles don't necessarily sell like hotcakes. The building will have original artwork and sculpture in the courtyard, a curated collection in the lobby, a 6,000-square-foot ground-floor gallery space open to residents and the public and an on-call art consultant. Sounds a little pre-meltdownish to us, but hey, we wouldn't know a Diego Rivera from a Geraldo Rivera. Which one has the mustache again?
· +Art [Official Site]
· Listings: +Art [Halstead]
· Development Du Jour: +Art at 540 West 28th [Curbed]