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Disoriented in NYC

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Perhaps some of you may have noticed the compass-like configuration of decals on the sidewalk outside of the 86th and Lexington subway stops? Disoriented in NYC claimed responsibility for the helpful stunt, which was designed to help commuters while encouraging the city to get it together on the design front; according to DNYC's research, one in every ten riders becomes disoriented when exiting the subway. Over 7 million people use the system -- do the math. [Disoriented in NYC]