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Total Mindfuck: Philippe Starck Using BeaverMobile to Rent Wall Street Apartments

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Yoo by Starck?the Philippe Starck-led design group team thingy that gave us Gramercy by Starck on fabulous 23rd Street?is set to unveil its first Manhattan rental building. And it's in the FiDi, of course. The Joseph Moinian-owned 95 Wall Street to be exact, now renamed Dwell. But here's where the story takes a funny turn, because everything going on in the FiDi comes back to the William Beaver House in one way or another. Writes a tipster:

I was walking around Water St. and Wall St. and noticed a new add on a building promoting Starck rentals downtown. So I go to the Website to check it out, and sure enough comes an image of the beaver mobile cruising on wall street. Coincidence or conspiracy?

André Balazs, we don't know how you do it, but you do. And you do it oh so well. But let's not dwell on Beaver. The website says Citi Habitats will be handling the marketing, but there's no info on the CH site quite yet. What ridiculous amount of money will rents start at over at 95 Wall?
· Dwell [dwellonwall.com]
· BeaverMobile Not Respecting Rules of Parallel Parking [Curbed]
· Ladies and Gentleman, the BeaverMobile [Curbed]

William Beaver House

15 William Street, New York, NY 10005