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CurbedWire: Primed on W. 14th, Pricey Williamsburg Chocolate, Watching in Manhattan

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CHELSEA?The model apartment at The Prime on West 14th Street is now open for inspection. It's a 2BR, 2 bath, full-floor loft clocking in at 2,257 square feet. The email that came with the pic says "the living and dining areas are adjacent to a wall of south-facing windows, which floods the home with abundant natural light" whereas the master bedroom "overlooking a charming backyard garden" is "a tranquil oasis." Getting this prime is $2.895 million. [CurbedWire Inbox]

WILLIAMSBURG?The price of chocolate is apparently $20M. A tipster passes along word that the former Manhattan Chocolate Factory site on Union Avenue in Williamsburg has been sold for $20M to an outfit operating out of a Long Island-based company called Heatherwood Communities that creates "rental communities." It's unclear yet whether 568 Union LLC is Heatherwood or is just using an address there and what it means for this plan for the site. [CurbedWire Inbox]

MANHATTAN?Look for something called "Manhattan Construction Watch" that will "act as the eyes and ears of the community," announced by the Borough President's Office, to be a kind of neighborhood watch for buckets of cement that could fall from the sky and kill you. There will be will be plenty to watch. Safety violations at high-rise construction sites nearly doubled last year with some dramatic problems. [CurbedWire Inbox]