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Some PoMo Up Top of Soho's 501 Broadway

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Lots of "ooohs" as yet another Soho parking lot falls to the luxury condo market, this one on the busy block of Broadway between Broome and Spring. The number on Broadway is 501, which could lead to some obvious retail opportunities, but the official residential address is 72 Mercer. The architecture shows a touch of Post Modernism in the details and is brought to us by TRA Studio, the same gang who are getting ready to fill a hole one block down at 44 Mercer. This one has 9 units with a couple of penthouses up top and, for those who like to spy on their neighbors, a glassy light well running down the middle. One four-bedroom joint with fireplace and balcony seems to have just gone to contract for over $3 Million. That kind of coin could buy somebody a lot of denim.
· Luxury Loft Living in the Heart of SoHo [Seventy-Two Mercer website]
· Floorplan Porn: $25M Townhouse at 44 Mercer [Curbed]
· Selected Residence: 72 Mercer Street Condominium [Brown Harris Stevens]