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"The economics of these projects require those 'boring tenants'. The developer goes to BIG Bank to get a loan to build. Developer says "i will have 10K sqft. of retail at an avg psf of Y dollars for a total monthly income of Z. So lend me money to build based on this expected income. BIG Bank says ok, but we want those tenants to have Triple A credit rating, not some FIT grad selling hand bags, or some old lady selling antiques. So that's how it happens. Future tenant revenue funds project in the first place. Because no one ever actually uses their own money silly." [Show Us Your Sales Office: One Jackson Square]

One Jackson Square

122 Greenwich Ave, New York, NY 10006