Toren (no 'the' in front of the name, thank you very much) isn't just the most distinctive looking condo tower going up in Brooklyn. It looks like it's going to have one of the more aggressive marketing campaigns around, too. That's understandable, given that the 38-story SOM-designed building at Flatbush and Myrtle Avenues, which we last looked at as a crane part was dangling above, is going to have a lot condos to sell and a lot of competition both around it and elsewhere in Brooklyn. The project—which will have 240 luxe condos and 40 below market units—comes from BFC Partners and Halstead is handling the sales. Studios are listed in the $300s, 1BRs in the $400s-$600s, 2BRs in the $600s-$1M+ range. The website includes the usual tour around the premises (part of which was a Flatbush Ave. car wash), plus two PDFs of two magazines produced for the development, which tell readers everything they could ever want to know about the building and the selling strategy. Oh, and the developer is trying to market the retail space to...Apple. Beyond that, the online push is so full of details about the building and pro-Brooklyn, feel good statements that it makes our brains explode.
· Toren [torencondo.com]
· Toren Listings [Halstead]
· Closing Bell: Could the Toren Land the Mac Store? [Brownstoner]