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It Happened One Weekend: Inside 15 USW, The Ludlow Not So Fratty, Rezoning Rockaway, More!

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1) They won't let us in the building, but the Times' new development sizer-upper Suzanne Slesin had no trouble getting a look at 15 Union Square West. Everyone has been talking about what the designers did with the tall arched windows of the original Tiffany and Co. building, and now we finally see it. The dog-run views must be mesmerizing. And adorable! [Window Shopping/Suzanne Slesin]

2) Some may think that The Ludlow, the massive luxury rental building on the Lower East Side, is targeting "fratty douchebag investment bankers" with their marketing, but you'll be surprised to find out that the building's first ever tenant was a woman in her 40s. How she got around the snipers, we're not quite sure. [Habitats/Dan Shaw]

3) Corcoran Sunshine just spent $100,000 to produce 85,000 copies of a glorified sales brochure for Riverhouse that explains how eco-friendly the building is (look for it in a garbage can near you). Also, 15 units in the eco-madness Toren have sold this month. [Posting/C.J. Hughes]

4) Living in Midtown may seem like a nightmare to most people, but not to a computer geek and his wife who moved to New York from Boston to take a job at Google. Being a nerd, here's part of his hunting strategy: "Mr. Bolay listed each building’s walking time to work, assuming one minute per street block and three minutes per avenue block, and calculated the value of his travel time according to his salary." No wonder Long Island City didn't make the cut. [The Hunt/Joyce Cohen]

5) The Department of City Planning announced a rezoning plan for five neighborhoods on the Rockaway Peninsula, including Far Rockaway, the Hamptons of the '30s long since ruined by crappy development. No more high-rises casting shadows on the beach? It could be too little too late. [The City/James Angelos]

Union Square

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150 Myrtle Avenue, Brooklyn, NY 11201