The Azure, the building at 333 E. 91st St that suffered the deadly crane collapse this morning, is being marketed as "The Elegant Choice." The DeMatteis Organizations, one of the developers has been involved in the Chelsea Tower and the Museum Tower. The Mattone Group is a huge property management firm. The Azure is a generic UES luxe 34-story building with studios starting at $605,800 and 5BRs topping out at $4.873 million. Per the promo copy on the site "You'll exalt in the space light and airiness of your new home." The building offers a standard amenity package like a roof terrace, children's play room, fitness center, concierge, personal chef services, dog walking, cat sitting, etc. A school was demolished to make way for the Azure, so the new building also includes one. It's in the red brick building in the rendering above with the flag atop it. Oh, and there will be a glass art wall in the lobby once they get the mess cleaned up.
· The Azure [azureny.com]