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The folks who brought us recent Development Du Jour Gramercy 145 must have been paying attention when we pointed out the, uh, delicate nature of the buildings on both sides of the brand new condo project. They've decided to get proactive on one of those buildings, the crumbling little number at 147 Lexington Avenue. The strategy? Covering the cracks on the vacant building with a brand new banner! The hijinx was spotted by the increasingly go-to site for such chicanery, Welcome To Murraytown, who ask us, "is this the first time that you have seen the banner go up next to the building itself for sale?" Who knows! In Murray Hill, where luxury condos and homeless shelters are one in the same, anything is possible!
· Smart! [Welcome to Murraytown]
· Building Collapse Betting Pool: Collateral Damage Edition [Curbed]
· Development Du Jour: Gramercy 145 [Curbed]