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Bye Bye Gowanus Condo, Hello Elan Park Slope

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To refresh the memory, the building rising on First Street in Park Slope just off Fourth Avenue (next to the McDonald's drive through window) was tentatively supposed to be called The Gowanus. No longer. It is now....Elan Park Slope with the marketing slogan "Style & Substance," which is all well and good except that Elan is right next to McDonald's and could lead to a profusion of jokes about instant Big Mac and Egg McMuffin deliveries being one of the building's many amenities. Oh, but wait, Gramercy by Starck has a McDonald's on the ground floor, so Elan and McNuggets might go together after all.
· Elan Park Slope [elanparkslope.com]
· Rendering vs. Reality: Park Slope's Gowanus Condo [Curbed]
· Park Slope #2: Big Mac Tower on First Street [Curbed]