"The name has, so far, been a powerhouse. Carolyn Greer, who works in the borough president’s office, said she had been swarmed by teenagers at a trade show in Japan. 'They said, ‘Bedford ... Avenue,' Ms. Greer said. 'Williams ... burg.' Mr. Siegfried said he had been told in England that the word 'Brooklyn' conjured images of the loyal sidekick in old movies, not the leading man but the pal who had his back." [NYT]
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