Advertecture, for all its controversy and deadliness, has lost its impact. In LA, they are looking for ways to take it bigger and badder. In New York, some would like to see billboards turned into floating gardens. Yep, it takes a little more to get the message across nowadays. It takes ... flash mobs. ANIMAL has the scoop on a new six-story Ray-Ban ad slapped on a building near Herald Square, a marketing effort that comes complete with black-clad groups of shades-wearing street teams that freeze on Sixth Avenue and stare up at the signage. Creepy!
· Ron English's Six-Story Ad for Ray-Ban [ANIMAL]