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Brooklyn Hotel Wars Begin: Nu Vs. Le Bleu

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Today is the quiet start of an era in the Brooklyn hotel wars, with the Nu Hotel having its soft opening and ratcheting up the competition in the once hotel starved market. Yes, there have been Comfort Inns and Holiday Inns and there's even a growing Gowanus Hotel District, but the Nu, despite being across the street from the Brooklyn House of Detention is aimed at a more upscale, cool market. (You have been put on notice, Andre.) One floor of Nu is open (with a full opening planned in August) with the room rate being $349 and an introductory rate of $199. Le Bleu, meanwhile, which is on Fourth Avenue, seems to have come down a bit in price again, with rooms ranging from $279-$389. (But, do check out the "Serenity Package" for $499/night.) Le Bleu offers "uber chic glamor and luxurious living" nestled between a taxi depot and staple. The Nu Hotel "blends high style and luxury with New York City flair" across from the Brooklyn House of Detention. Le Bleu has dramatic glass showers in the room; Nu has hammocks. Also, they rhyme.
· Bklyn's Nu Hotel Schedules Soft Opening for Monday [Brooklyn Eagle]
· Nu Hotel [nuhotelbrooklyn.com]
· Nu Hotel Ready to Face Off Against Ye Olde Hotel on Smith St. [Curbed]