There is a corner of Manhattan, variously called Hudson Square or West SoHo, that might better be described as Hotel Central given the recent inroads just north of Canal Street. Those at the head of the onslaught include Trump (and friends), Sheraton and Hampton Inn. The development of the new Viceroy Hotel by the Kor Hotel Group at 330 Hudson is an entirely different situation. Here, they're taking a 100-year old building that covers the west end of the block between Charlton and Vandam and working the wonders of adaptive re-use. Over the past few months they've cleared out the guts of the brick and limestone structure. Plus, in the middle of the building, they've dug down a story or two. Now the gang from Brennan Beer Gorman Architects is getting ready to load in some steel and commence with a vertical enlargement, eventually adding 12 new floors to create a brand-new mixed-use facility. What can be seen now might be the best part: the bones of a solid piece of New York's manufacturing stock, a collection of foot-square timbers, thick brick walls, limestone detailing and Guastavino tiles. This stuff lasts.
· Meanwhile, Back in Soho, the Trump Soho at Street Level [Curbed]
· Experience > Viceroy New York [Kor Hotel Group website]
· 330 Hudson St. - mixed use office/hotel [Wired New York]