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FiDi Follies

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In the grand scheme of things, this latest faux-pas at Swig Equities' The Exchange (the condo conversion of 25 Broad Street) is not the most serious issue the building is facing, but it still has value. Today, the in-house sales staff sent an e-mail to every broker/buyer who dropped by the booth at least weekend's Observer condo showcase event, inquiring about sending additional information or scheduling times to tour the building. It's good to follow-up, certainly, but here's the thing: the recipient list wasn't BCC'd. Says a Curbed tipster: "Bush. League." [CurbedWire Inbox]

25 Broad Street

25 Broad Street, New York, NY 10005 Visit Website