Even though André Balazs's William Beaver House was scrubbed clean of its risqué image for a more educational approach, this ad for Balazs's new Standard hotel in the Meatpacking District?currently open while, um, banging continues?makes it clear that Balazs will never drop the sex-sells approach for good, and that's fine with us. After all, the building is a giant lap dance. Now, what's it going to take for the DOB to adopt that outfit as the official uniform for all construction workers?
· Standard coverage [Curbed]
· Standard New York [Official Site]