clock menu more-arrow no yes

Filed under:

The Emperor's New Clothes

The housing market is full of bad news and home builders have taken shots to their hard-earned reps, and so the National Association of Home Builders has an idea to revere the tide: new logo! Is it an improvement? Let the WSJ's Developments blog sum up the change: "The trade group’s new logo features its NAHB initials in red, white and blue under a roof. That replaces a logo that included a drawing of an eagle that could be viewed either as soaring into the skies or as having been crushed beneath the wheels of a cement mixer, depending on the angle." [Developments]