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CurbedWire: SoBro's Windmill Rental, Harlem's Patriotic Mall

SOUTH BRONX?Earlier this morning we linked to a report on the Eltona, a new five-story, 63-unit rental building in Melrose for families whose incomes fall below 60 percent of the area median income ($46,080 for a family of four). The building is all eco'd out with energy-generating wind turbines on its rooftop. The New York City Department of Housing Preservation and Development sent along the above before-and-after of the property. Sorry, fans of weed-strewn lots. [CurbedWire Inbox]

EAST HARLEM?Though some Curbed commenters were pleased that the City Planning Commission opened a can of whoop-ass on the American flag design at the new East River Plaza mall, a tipster writes that the Stars & Stripes came from the heart: "The rendering you show as the 'after' is actually the original rendering that City Planning approved back in the late 90s. The 'before' rendering was never approved, yet the developer decided to deviate from the original approved design. When CPC got wind of this they then forced the developer to conform to the original design as close as they possibly could due to the fact that the wall panels and overall construction were already well under way. However, the developer's initial decision to deviate from the original approved design were not for purposes of deceiving CPC."

"The American flag draped across the facade of the garage is actually a tribute to the residents of East Harlem. After 9/11, community members in East Harlem painted a large American flag mural on an abandoned building of the former Washburn Wire Factory on the corner of 116th St and the FDR Dr. This building was in the footprint of the land the developer had acquired to build ERP and eventually had to be taken down to allow for the construction of the garage. In honor of the residents, the developer decided to implement the American flag design concept. While it seems many would agree the design was "tacky" the intent came from a good place." [CurbedWire Inbox]

Target East River Plaza

517 East 117th Street, New York, New York 10035 212-835-0860 Visit Website