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Looking for Foreign Buyers, Midtown's Cassa Raises Prices

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For those who've been wondering: yes, Midtown's Cassa NY hotel/condo is still ignoring the recession. Shortly after taking over from the Marketing Directors, which sold 40 percent of the building, brokerage Prodigy International -- hired to wave starchitect Enrique Norten's name in front of foreign buyers' noses -- has upped the prices on nine of the 29 available Cassa units. Most notably, PH1, listed in late October for $12.8 million, got an 8 percent, or $1.024 million price increase and is now asking $13.824 million. Proof that there's something to all those rumors of foreign demand? Maybe it helps that the foreign buyers have something mostly finished to look at.
· Cassa NY at 70 West 45th Street [StreetEasy]
· Cassa NY coverage [Curbed]

Cassa Hotel & Residence

70 W45th Street, New York, NY 10036