According to HotelChatter (a glance at the Hilton website confirms it), the official name of the Waldorf-Astoria's luxurious spin-offs is actually Waldorf=Astoria, but that's all about to change. A re-branding of the hotel collection means the end of the equal sign and the implementation of a workmanlike space. The change, per flacks, is "indicative of the evolution and globalization of the luxury brands and celebration of their 21st century relevance." [HotelChatter]
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