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Adventures in Marketing: LES Hotel Won't Stop...Belieeeeevin'

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With the hotel market slumping and a slew of neighborhood competitors in the works, the Lower East Side's East Houston Hotel is getting creative in its marketing approach. Vanishing New York's Jeremiah Moss?very willing to reveal his weekend downtime preferences?spotted an ad for the self-proclaimed "stylish gateway to the Lower East Side" on-screen at a St. Marks Place karaoke joint. And now he's mocking them for it! That guy's got a real heart of glass.
· Everyday Chatter [VNY]